Apple

Apple Car is real competition to Tesla, says Morgan Stanley

The past few days have brought a breath of fresh air to the debate surrounding a speculative car from Apple. A serious Reuters report spoke of the market launch in 2024 or 2025, now assessments from well-known investor groups are added.

Analysts at Morgan Stanley conclude that the product could become a real competitor to Tesla, even more than the cars of the well-known automakers. The banking house informed investors according to a 9to5mac report with their views on the rumors.

Apple has recently invested in five key key technologies that are important for a car: processor, battery, camera, sensors and displays. In addition, you can draw on ever greater experience in the areas of augmented reality, payments and health. Last but not least, Apple brings a few elements as a company to be successful in the automotive industry:

  • Access to a lot of capital
  • Attractive company for the best talent in the world
  • Successful hardware design
  • Good ecosystem
  • Services that will be important for cars in the future

Apple possesses the key ingredients that we believe are critical to be successful in the future auto industry: Access to capital, an ability to attract and retain top talent, proven hardware design (from HMI to battery), and a rich ecosystem to leverage recurring subscription / service revenue. We believe the value of the services opportunity (MAU x ARPU) embedded in Internet-of-Cars (IoC) could potentially dwarf the auto business itself (units x price).

Morgan Stanley believes that a time horizon of just over four years is realistic for introducing a companion to Apple. Even among serious and major analysts, you are no longer alone with this.
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The past days and weeks have sparked the Apple Car rumors like hardly before, after a long period of silence around Project Titan.
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