Apple

Driven by the iPhone 12 Pro / Max: Apple is significantly increasing orders

Apple has increased its orders for new iPhones from its suppliers. The new year will probably start with strong growth in sales. The Pro models in particular are currently in high demand.

Apple has increased the orders for its iPhones: For the first half of 2021, Apple has instructed its suppliers to produce up to 96 million units, according to Asian business media currently to report. This means that despite the ongoing corona pandemic, sales would grow by around 30% compared to the same period of the previous year. According to sources, this is particularly popular in Apple’s supply chain iPhone 12 Pro (Affiliate-Link) and iPhone 12 Pro Max. Sales of the iPhone 12 developed in line with expectations, while the iPhone 12 Mini was a little less in demand. Apple could put a spanner in the works by the shortage of certain key components. As a result, the sales target for the first half of the year could be missed, they say. There were delivery problems, especially with camera components reported earlier.

IPhone growth will return in 2021

Overall, according to industry circles, Apple is planning to sell around 230 million iPhones, including all old and new models, which would be an increase of 20% compared to the previous year. The cheap iPhone SE 2020 is also still doing well.

With regard to the iPhone 13, however, experts are a little cautious: Analyst Jeff Pu from GF Securities gives a rather conservative outlook: The iPhone 13 has no enthusiasm for 5G support as a completely new feature. Another gradually improved camera, optimized 5G and a faster processor may not be enough to set new sales records. It is not clear how a completely wirelessly charged iPhone without connections would affect sales. Such an iPhone has always been the subject of speculation.

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