It is still a big challenge because people cannot differentiate between personal Facebook handle and a business Facebook handle. You need to make sure you run your brand Facebook page with some professionals more than the one you use for your account. Dealing with potential customers requires more carefulness than dealing with potential personal fans. According to TikTokStorm, it is recommended that people create business Facebook pages rather than a business Facebook account. This is because Facebook pages accept for people than an account that has a friendship cap of 5000 people.
Remember to Use Call to Action
When posting on your account you don’t use any call-to-action language because you are not selling anything. You just want to pass information or entertain your fans which is a different case from a brand Facebook page. You need to make sure you use a call to action and use a marketing language for people to buy from you. if you just post flat, you could end up losing a lot of customers, especially the ones who don’t have the time to ask questions about whether you are selling or not.
Be Specific on Your Business Page
On a personal account, you can post about anything any time you want so that fans can like and share but on your business page, it is important to make sure you have excellent information. Promotions, offers, product updates, launches, and product packages are some of the topics you should be talking about. Don’t just post a message without a selling theme because no one will even bother to like it or follow it. If you continue posting void messages and posts, you could end up losing most of your potential customers from your business page and this would cost you a lot of money.
Always Update Your Page Layout
When using a personal account, the layout doesn’t have to change but for a business website, the website needs to be changed based on customer suggestions. If you see that people are used to the layout and you think it doesn’t look special anymore, make sure you always update the layout. TikTokStorm reminds you that there are layout item lists for all with Facebook pages so that they can adjust how their website pages look like. This is the best way to ensure you keep creating interest in your followers to check your brand’s Facebook now and then.
Conclusion
There is a need to make sure you run your business on Facebook as a business person or CEO. Any mistake you do could make you lose a lot of clients online and make your competitors win over you. When making content, try as much as you can to include your brand logos and images so that your fans can easily identify them. always plan your posts so that you have specific time intervals to post especially if you know the time your clients will be online. Never do guesswork when posting on your brand’s Facebook page.
