The success of the iPhone 12 Mini may have been prevented or reduced by Corona, which can at least be concluded from some information from Apple’s supply chain. Apple is said to be using the iPhone 12 Mini (Affiliate-Link) actually aimed mainly at the European markets as well as the USA. These were hit particularly hard by Corona, however, as a result, Apple sold fewer units of the iPhone 12 Mini.
The Chinese love big iPhones
The iPhone 12 Mini is mainly manufactured by Apple’s manufacturer Pegatron, where orders for the smallest top iPhone model have recently been reduced significantly, as was the case with Digitimes magazine reported would have. On the other hand, the demand for the iPhone 12 Pro developed much more strongly than expected, especially in China: Large models have always been in great demand in Asia. In addition, China’s consumers have never been as economically affected by Corona as European or American customers.
The iPhone 12 Mini is well below expectations in terms of sales: Most recently it only had a market share of around 6% in American sales, as we did in one previous message had reported.
One problem with the iPhone 12 Mini is, without a doubt, the relatively small price difference to the significantly larger iPhone 12.
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