Ecommerce landing pages are the ones that direct users from some other link to the specific product page. For instance, if you have shared a link of a product at the bottom of your website’s home page, by clicking that, users will be directed to the landing page. They can explore the product, check its description, and put it into a cart.
The product pages generally provide too many options and choices to the users, which can overwhelm them too. The landing pages, on the contrary, help them explore a single product and motivate them to complete the purchase too. If your landing page only contains a blurred or unattractive picture of the product, it will never increase your conversion rate.
If you are struggling to get a higher conversion rate, give a detailed read to this article and explore eCommerce landing page best practices for beginners and achieve your goals.
Top 7 Practices to Optimize Ecommerce Landing Page
Increasing the conversion rate and motivating site users to complete the purchase is the ultimate goal and purpose of eCommerce landing pages. However, it is impossible if you treat landing pages like other random pages on the site and forgo optimization. Learning about optimization and best practices can help you get set on the right path.
Here are some of the major practices you can follow to optimize eCommerce landing pages and ensure higher conversion rates and popularity.
- Fix the Clutter
Fixing the clutter is the first and foremost practice you need to follow to optimize the eCommerce landing page. Make sure the page has simple and to the point headings, as well as limited site navigation links. Moreover, you can add bullet points to share the details of the products, as they grab attention easily and do not add to clutter on the page. Doing so without expert support is impossible; this is why people do not hesitate to contact Dubai eCommerce solutions providers and ensure perfectly optimized and clutter-free landing pages.
- Ensure Clear and Visible CTAs
Ensuring clear and visible calls to action (CTAs) is one of the most critical practices you need to follow to ensure a higher conversion rate of your landing pages. You need to add a clear and bright command which can lead the visitors to the next step of getting the product. The visitors should not have to look around to find a way of moving ahead as it can make them quit the idea and move to the site of your competitors.
- Add Unique Campaign Pages
If you want to make your eCommerce site more attractive, smooth to use, and have higher conversion rates, too, you should add unique campaign pages. Instead of adding all the products on a generalized page, you can create specific campaign pages and share products with complete details for the visitors to explore and get converted. Specific and unique campaign pages will direct the path of users and save them from wandering here and there.
- Pay Attention to Design and Images
One of the most crucial practices you need to follow to optimize eCommerce product landing pages is paying attention to design and images. Using high-quality images is the best way of attracting the attention of the users and tempting them to give a try to the product. Moreover, an attractive design can further boost their motivation and play a critical role in increasing conversion rate.
- Add Product Videos Where Appropriate
The users and consumers of present times want to be sure of their choices before they act on them. This phenomenon is specifically applicable to eCommerce. People want to be sure of the quality, appearance, and effectiveness of the product they are buying. Adding brief but impressive product videos where appropriate is one way of satisfying the potential buyers and motivating them to proceed with their pick.
- Add Product Reviews
Another significant practice of optimizing the eCommerce landing pages is adding product reviews. People do not only explore products and their descriptions while trying to explore them from every angle to ensure they will not face any issues later on. Adding product reviews can help them learn about the experiences of other people and be surer of their choices.
- Avoid Distractions
The last practice you must follow diligently to optimize the eCommerce landing pages is avoiding distractions. Having popups on your landing page or navigation links for other products or services will prove the biggest distraction and motivate visitors to browse more instead of converting. Watch your practices and contact industry experts to take care of the pressing issues and ensure the higher performance of landing pages.
Are you still struggling with landing page optimization?
If yes, it is a sign that you need to connect with professional e-commerce website companies like SpiralClick and seek their help. Do not hesitate and get in touch with these experts to optimize your eCommerce website and ensure your profitability