The process of starting a business involves more than just setting up a pretty website and posting a few things on social media. Any company’s brand is how it communicates what it does to the world.
You must take into account everything from messaging and colors to where your products are made when you are seeking to build trust with your customers. Below are four tips for building trust through quality branding.
Decide what you stand for
When you design a brand identity, you are designing a persona. Your voice requires specific messaging.
Choose colors and typography that make a statement to your audience about the emotion you want to evoke in them. At the core of your brand identity is what your business stands for.
Find out what your mission is, and focus on it. You’ll build more trust with future customers if you declare your mission and what your company stands for openly and confidently, since they’ll know what to expect from you.
If you consistently meet your customers’ expectations, why not set the precedent for them?
In order for companies to create a trustworthy and reliable brand, they must start from within and move outward. This includes how and where they manufacture their products.
According to GenSteel, a company specializing in steel construction, a brand is only as reliable as the facility that produces it.
GenSteel faced a few challenges when it worked on the Wyoming Whiskey distillery. In the end, its team knew they could make a more durable and disaster-resistant structure than their competitors who specialize in lumber.
Wyoming Whiskey was able to focus more time, effort, and dollars on creating the best whiskey west of the Mississippi thanks to GenSteel. They could trust their bourbon to be made “the Wyoming Way,” thanks to their manufacturing facility.
Free, quality content fosters trust
Building your audience through content marketing has become one of the most affordable ways to do so. But creating free, high-quality content is crucial for building trust with prospective customers.
It means sharing information that is relevant, timely, and pertinent to your audience. What questions do they have right now? How can you help fill the void in their lives?
You can promote yourself as a leader in the industry by creating videos, blog articles, and social media content that answers these concerns. As a result, this will help you build trust with your growing audience, since you’re not charging them for content that benefits them.
Additionally, free, quality content can boost your search engine optimization (SEO) capability in addition to building trust. It allows your business to be found easily during prospective customers’ online searches.
Eighty-two percent of consumers are more likely to support a brand after reading quality, customized content, according to Small Business Bonfire.
Your community is on social media
The moment you find a community you trust, you want to be a part of it for the long run. This is how businesses have always retained their customers. The company gave its customers a reason to return; what better way to do that than to make people feel like valued members of a community.
For any successful branding strategy, finding the right social media channels is essential, especially when working to build trust.
Learn where your ideal clients are spending their time online right now. Build your brand presence on those platforms and nurture the relationships that develop there.
Engaging in genuine conversations with interested individuals and influencers is the only way to increase trust.
The most important thing you can do to build a trustworthy brand for your small business is to make your customers a priority. Consider their needs, questions, concerns, and how you can make them feel valued by using your services and/or products.