Is It Possible to Increase Sales through Communication?


Digitalization has graced us with hundreds of ways to connect and communicate with people. That is why businesses need to know and understand their target consumers preferred form of communication. 

Why does the preferred form of communication matter?

Businesses need to know their customers’ preferred forms of communication to understand how to reach them. Some consumers prefer chats, others are comfortable with emails, while older consumer generations love to take the traditional way, phone calls.

As businesses and organizations have a broad customer base, it is expected that they have to use several channels for communication. Given that, small business CRM is crucial to building relationships and increasing sales. Understanding its importance help businesses know which communication campaigns are best to invest in.

What communication channel is best to use?

You can use these popular communication channels for your business:

  • Social media platforms (Facebook, Twitter, Instagram)
  • Emails
  • Mobile and telephone calls
  • Messaging applications (WhatsApp, Viber)
  • Web chats or chatbots

We cannot pinpoint which ones are the best for your business. This is not a solution that fits all. However, you can determine the preferences of your consumers. Once you know their preferred option, you can focus more on that medium and customer base. But, do not forget to consider having omnichannel communication software to reach a broader consumer base.

Why Do Some Customers Go Out of Touch?

Some customers reach out but go out of touch after contacting your customer service. Here are a few reasons why they ghost you:

Congested Inbox

Most people have thousands of unread emails in their inboxes. Some email providers like GMail sort incoming messages in separate inboxes to encourage competition among companies. However, your email may be sorted into the promotions folder and not be seen in the general inbox.

But, what more if your receiver has a congested inbox? Your email will not get in the way.


This may hurt, but some customers might not find your content informational or helpful. You have to know the needs of your customer base to ensure that you are providing the solutions they need.

Instead of bombarding them with promotional messages and emails, it is best to offer them key information, advice, and recommendations. You should let them know that your business cares about their needs.

Late Response

A timely response is crucial to keep your business growing. If potential customers do not get a quick response, there is a great chance they will move on without the information they need. They would most likely invest in another product or service.

Studies found that consumers expect businesses to respond within an hour or the day. If you stretch it a few days, customers may not remember why they contacted you in the first place.

When you identify the preferred communication channel of your customers, it is best to give your attention to those channels. Make it easier to connect and get information to your brand. This ultimately results in sales.

Also read  Possible to Increase Sales through Communication

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