According to Edge Retail Insight, e-commerce will account for over 35% of sales at big-box retailers worldwide by 2023, up from 23% in 2019.
This trend is likely to continue, with e-commerce accounting for over 40% of all sales by 2025.
This occurs in the context of significant internet growth and flat or declining physical retail sales around the world.
Despite this, store-based retail still accounts for the majority of sales. Consumers prefer a mix of online and offline purchasing, according to more research.
The majority of shoppers utilize search engines for discovery and comparison shopping, regardless of how the transaction is carried out. This is primarily the reason why professionals in Web Design Dubai are optimizing their websites for online searches.
For your retail SEO strategy, here are ten essential priorities.
1. Researching Keywords
Retail brands must conduct extensive keyword research. When it comes to developing your informational architecture and content strategy, knowing what keywords people are searching for and how they are searching is crucial.
It should include keywords at every step of the user’s disjointed journey:
- Intent-based, informative, navigational, transactional.
- There are several keyword research tools available, but you should constantly check out your competitors’ keyword research technique as well.
- This applies to them as well because of the large buy intent on Amazon. Use tools such as Ahrefs and Amazon’s keyword tool.
- Review paid search data once the site is up and running to uncover keywords that convert and drive traffic and sales.
- Maintain continual optimization to ensure that the site ranks on the first page of all major search engines for those keywords.
- This will help you boost organic results at first, but as SEO establishes its worth, you can reallocate your paid spending.
2. Local Search.
To increase traffic and sales, it’s critical to become noticed online.
It’s a basic fact that the more you show up for your customers, the more successful your business will be and the more services you will be able to supply.
When it comes to local searches, though, precision is crucial.
Designers working in Web Design Company Dubai know that achieve precision, you have to sign up for a solid local search platform, claim your listings, and optimize them.
Optimized listings can help your retail brand appear at the top of local searches and create a consistent consumer experience, resulting in increased acquisition and retention.
Make sure you’re using Google Business Profiles to share updates with your clients, which is a feature that helps businesses manage their presence across Google domains.
To optimize the customer experience, include photographs in your GBP listings, include qualities so customers know what to expect, present your products and inventory, submit relevant categories, react to Q&A, and monitor and respond to reviews.
3. Organized Data.
Featured Snippets can help search engines better understand your content by using structured data.
The most crucial structured data type for retail brands is product schema.
All of your items should be marked up with product schema so that Google and other search engines can see more information about them and get a better idea of what your company sells.
Local company schema, which includes your address, ratings and reviews, website, geo-coordinates, and events, is another significant structured data type for retail establishments and local enterprises.
4. Content of the highest quality.
For retail brands, having fresh, high-quality content that is intent-based is critical.
This is due to the fact that 81% of retail buyers do their research online before making a purchase.
With so many people conducting online research – over 70% of which is done on mobile devices – it’s critical that you offer material that meets their demands.
If I were working for a new retail company, I would ensure that my category and product pages were filled with high-quality, unique content.
Furthermore, I would ensure that I have a blog that assists people in resolving problems and provides useful advice, recommendations, and how-to articles.
Product review pages should also be optimized for websites created in Web Design in Dubai.
5. Optimized Images.
People are visual creatures. When it comes to retail, you can’t overlook the importance of image optimization for both product and non-product-related keywords.
Shoppers like to see what they’re thinking about buying from several perspectives, up close, and even digitally in their own environment.
Always optimize your picture file names, image size, formats, and alt language to assist search engines in understanding your images and displaying them in image search results for relevant keywords.
Furthermore, because platforms like Pinterest and Instagram rely heavily on photos and are constantly improving their shopping features, marketers should optimize their images and video assets for those major discovery channels as well.
6. Mobile and Core Web Vitals (CWV).
Mobile now accounts for more than half of all ecommerce traffic, and it has unquestionably surpassed desktop as the primary source of traffic.
Because consumers are increasingly searching for and purchasing products on their mobile devices, businesses must guarantee that their websites are mobile-friendly.
To do so, ensure that the site is straightforward to navigate, has clear calls to action, and uses easy-to-read writing.
This makes it easier for customers to engage with the primary conversion points, such as purchasing things or signing up for rewards.
Google’s algorithm was changed in 2021 to include page experience as a ranking factor.
You should also make sure that your pages load quickly – ideally in under three seconds – and that they are optimized for Core Web Vitals. This can help your page rank higher, which can make a difference in the highly competitive retail SERPs.
According to a study by cybersecurity firm Radware, 51 percent of online shoppers in the United States said they would not make a purchase if the site was too slow.
Backlinks remain a critical component of any SEO plan.
Always check your backlink profile for spammy sites or broken connections, and make sure your links have a balance of branded and non-branded anchor text.
Keep in mind that having too many exact match anchor text links will hurt your link profile.
Always ensure that your material is useful to end-users and solves their problems in order to earn high-quality connections.
The Body Shop, for example, is a successful example of this. The Body Shop has a post on How to Apply Foundation because they sell the product.
Because it helps customers address a real problem, this gets connections to their site. It’s instructive, therefore it’s more likely to be seen as a helpful share than a commercial.
For retailers, coupon link building is also a viable solution.
8. Page Templates That Are SEO-Friendly.
It’s critical to adhere to SEO best practices when creating page templates for retail companies.
Search engines are able to crawl and index your material if you build and design templates in an SEO-friendly manner.
As you optimize, keep the following in mind:
i. In your title tags, include front-loaded exact-match primary and secondary keywords. Use no more than 65 characters in your response (including spaces).
ii. Check for truncation using the SERP Preview Tool.
iii. Use a pipe or a dash to keep your branding consistent.
iv. In the meta description, give search engines and visitors a succinct but compelling explanation of the page’s content.
v. Keep the voice, messaging, and tone of your brand consistent.
vi. Keep the number of characters to a maximum of 156 to 165, including spaces. The SERP Preview Tool can be used to check for truncation and preview how the description will appear in the SERP. Always add a CTA, such as “Learn more,” “Find out how…”, “Browse [offerings]…”, and so on. Make sure you don’t come across as too promotional or like a commercial.
vii. Use one H1 tag every page, with the main term in the first position. Your H1 should provide structure and context by introducing the page’s main topic, theme, or title.
viii. Make use of H2 tags that are keyword-dense (there is no limit on the number of H2s per page). Targeting paragraph-type featured snippets in the SERP with exact-matching longtail keywords/questions/voice search queries in the H2s.
Requirements for a Body Copy:
i. Long-form content with at least 901-1200 words per page should be developed. As much as feasible, include exact keyword matching and internal linking to relevant PDPs/category pages.
ii. To boost UX, include CTA buttons, high-quality, compressed, optimized pictures with alt tags, and crawlable/indexable content on images.
iii. Internal linking should, as far as feasible, incorporate relevant PDPs/category pages and CTA buttons.
iv. Page and body content topics should fit with and serve both informational and commercial search intent (i.e., providing knowledge/article-type content while also making relevant products and shopping conveniently available).
v. Internal links to specific products should be deliberately positioned to boost conversion rates and keep visitors on the site for as long as possible.
vi. To increase sales, stay away from transactional/promotional language and overt persuasion.
i. URLs are a small ranking factor, and they should be keyword-rich, semantically accurate, and brief, giving a clear idea of the page’s content.
ii. Stop words should be removed, and URLs should be kept as short as possible.
iii. Ascertain that the CMS generates all-lower-case URLs that are appropriately formatted.
9. Technical Architecture And Foundation:
Crawl your site with Screaming Frog, Botify, DeepCrawl, or whichever crawler you like to ensure it is free of serious technical faults that could impact your search engine rankings.
Always keep an eye out for:
– Broken links on your website.
– Alt text or metadata aren’t present.
– Thin and repetitive content.
– Your domain can be accessed using either non-www or www, and your site only has one version. The recommended version should be 301 redirected to all other versions.
– The HTTPS protocol is missing.
– That the site doesn’t have a noindex directive and/or isn’t blocking crawlable pages.
– Setup and verify Google Analytics and Search Console.
– Your pages each have their own set of metadata that has been optimized.
– Crawl problems, such as 404 pages, are uncommon on your site.
It’s critical to keep track of your SEO development if you want to see how well your retail brand is doing over time.
When you’re launching a new brand, you’ll want to make sure you’re in the top 30 for non-branded keywords and all of your brand-related keywords.
Continue to optimize your site as it gets older to ensure that you’re ranking for high-volume, relevant keywords that will help you generate revenue.
This may take some time for a newly created site in Web Design Dubai; but depending on the health of the site and how competitive your retail segment is, it may not take too long for an existing site.