For the New Year, more people worldwide exchanged digital congratulations than ever before: This development is probably also due to the ongoing corona pandemic. WhatsApp recorded a record increase in calls.
The turn of the year went differently this time than all previous ones: There were no big New Year’s parties in most countries, so it is not surprising that many people have switched to digital solutions to wish each other a Happy New Year. The apps of the Facebook group were used particularly eagerly, as the company now in a corresponding message explained: WhatsApp alone transferred around 1.4 billion voice and video calls worldwide at the turn of the year, an increase of around 50% compared to the previous year.
Fireworks effect for the New Year in Messenger is particularly popular
A Happy New Year was also eagerly wished on Facebook Messenger. According to Facebook, the use of effects was popular here. Unsurprisingly, the fireworks effect was particularly popular. Group calls in Messenger were also popular, and many live sessions were broadcast via Facebook and Instagram.
In earlier years, the mobile network regularly collapsed at the turn of the year, but this has only been observed sporadically for some time.
Which channel did you mainly use for your New Year wishes this year?
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