There are now many platforms that allow users to create content through telling stories, including Google, which recently launched Google Web Stories. Brands and organisations have a unique opportunity with Google Web Tales to produce immersive content that can be found in Google searches, which differs slightly from social media stories. You may learn more about how Google Web Stories can benefit your online presence by reading this guide.
How to use Google’s web stories
To allow users to interact with the material, Web Stories on Google use AMP Technology and a full-screen format on mobile devices with a sequence of tapable graphic slides.
Web Tales from Google are a lot like the stories you can post on other platforms like Instagram and Facebook, but you can keep them live on your own website and for whatever long you like. Using a combination of videos, graphics, and text, you can create visual slideshows that convey your brand’s message in a visually appealing way.
Web Stories can also be found in Google searches, Google Discover, and Google Image Search, in addition to being available on your website. Furthermore, you may take advantage of SEO chances that are not available on social networking networks by using Google Web Stories.
Google Web Stories: A Win-Win Situation
Google Web Stories run differently from stories on other social media sites, and they offer advantages that other platforms may not have. Use Web Stories in your digital marketing plan to learn more!
Ownership in its entirety
When it comes to generating, publishing, and managing material on Instagram, Snapchat, Facebook, and other social media platforms, you’re reliant on the platform’s distinctive interface. When it comes to embedding Google Web Stories, you have complete control over the code. Owning your own Web Stories enables you to create content that can be shared across several platforms. It’s possible to develop valuable tale content while working on Web Stories, which can be used on your website as well as on individual social media accounts.
Customizable to your heart’s content
Using Google Web Stories’ tale creation tools, you can modify the appearance of your stories and add features like animation to them. Web Stories, on the other hand, can be customised to a greater extent than social media sites that offer stories, allowing for greater branding options. For example, Instagram only provides a limited number of templates, filters, and fonts for you to choose from when producing your stories. With Google Web Stories, there’s a lot more room for creativity.
It doesn’t matter how long it takes.
Web Stories also allow you to set a time limit on how long they are available for viewing. It’s common for social media articles to have a limited shelf life, typically 24 hours. Customizing your Web Stories and setting a time limit on how long they can be viewed isn’t simply beneficial for your company’s brand. As a result, you’ll be able to develop more cross-platform content and reap the benefits of your efforts more quickly.
This means your stories can be seen by more people as web stories aren’t finite to one platform. Other social media story forms often only reach the people who are already following your social media account. Your exposure isn’t limited to a single channel or existing followers because Google has intensify the amount of places where Web Stories may be acquire (like Google Discover and Google Images).
the importance of search engine optimization
A wonderful technique to improve your search engine optimization (SEO) is to use Web Stories to increase your chances of being found. You may have a better chance of showing up in search engine results pages because Web Stories are a separate page and are built using Google’s infrastructure (SERPs). Your website’s traffic may benefit from links and calls-to-action in Web Stories.
Advertisement-supported content stories are available on other social media sites, such as Instagram and Facebook. Similar to Google Adwords, you can produce sponsored content for viewers using Google Web Stories.
By comparison, Firework vs. Google
Firework and Google are now leading the push in the popularity of web stories. If you’re looking to add video to your website, both platforms can help, but they have slightly different approaches.
It’s hard to deny that Google Web Stories looks and feels great as a video content delivery platform. The bottom line is that Google’s web story platform was built for its own purposes, not those of your website.
To put that into context, consider what follows:
The whole point of a web story is to give your website the ability to host short videos. It’s time to take back control of your content from social networking platforms like Instagram and Facebook, and put it on your own website.
Google Web Stories, on the other hand, keeps your videos on Google’s platform. Increasing the search engine giant’s traffic and ad revenue. Your video monetization with Google will be restricted, but you can still do it.
Web stories have long been decentralised, but Firework’s goal was to put you in complete and utter control of your content. Using Firework web stories, you may diversify your revenue streams and even obtain access to high-quality content that is ready to be distributed.
With Firework, the traffic and audience you develop through your online stories are yours to keep. ‘
Examples of Web Stories
This is a simple approach to keep visitors on your website or in your store by including web stories. Consider adding short web stories to your site to improve the user experience. We’ve put up a list of some of the top instances of brands leveraging online stories to connect with their customers.
Tokyo is a hoot.
There is no doubt that Firework web stories are a perfect fit for Foo Tokyo, which is a lifestyle brand that sells high-end merchandise. Foo Tokyo saw a 550 percent boost in session length and a 30 percent increase in page views after integrating web stories on their website.
Here’s what they did and why it worked so brilliantly.
In order to advertise their products, Foo Tokyo uses web stories to create a carousel of movies that could be seen right on their homepage. Because of the web story style, buyers were able to interact with the brand and swiftly browse to find new things they enjoyed.
It’s another example of how brief video content may have a positive impact when done correctly. Audpop and Firework web stories are a natural combination because they are both creative video platforms that appeal to people throughout the world. They witnessed a 1,200% boost in customer engagement and a 500% rise in customer purchases after developing new, short story material for their websites.
It worked because of this.
Audpop is on the same page as many other businesses. This downward trend in consumers’ attention spans does not appear to be stopping anytime soon. Their premium videos will get greater attention by using Firework web stories on their site.
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A Web Story Format’s advantages
Businesses and brands have grab full advantage of the new story formats instigate by social
media platforms in the short time since they were let out.
So why not? It’s easy to see why the web story style lends itself so well to websites and
online stores because of its dynamic and dynamic format, easily digestible material, and the selling power of storytelling.
Here are some of the greatest advantages that early adopters of web stories are experiencing.